hello everybody this is Corbin from the zoco
marketing
in today's video, I'm going to be showing
you how to install the Facebook pixel
um onto your Shopify website now if you
uh have installed the Facebook pic the
Facebook pixel before on Shopify
um this is a lot different in
in September 2020 Shopify just released
a new update on how to connect the
Facebook pixel
so some of you may have logged into
Shopify trying to connect your pixel and
knows that
it's a lot different so if you're on
youtube looking at videos that are
uh posted before September 2020 chances
are it's
not uh not up to date anymore so this
video is going to walk you through how
to install the Facebook pixel after
September 2020
when Shopify made this update the reason
why they made this update is because of
privacy policies and different things
um related to the browsers and stuff
like that so um it was a necessary
change
and it's a good chance it's something
that uh it'll work out really well so
I'm gonna show you how
exactly to connect your Shopify in 2021
and
on this will probably be the standard
for a long time so
um let's jump right in so I did create
just a brand new Shopify store and I'm
going to create a brand new pixel for
you so
we can do this together um so this is
just a demo
uh Shopify store that I've created the
The first thing you're going to want to do
is go over to your business manager
um and if you don't have a Facebook
pixel yet you can go and do business
settings
and we are going to go down here to data
sources
and pixels and I'm going so I already
have my Facebook pixel but I'm going
to add another one just for the
demonstration of this
so that we're going to learn together so
I'm going to call this zoo i'm going to
call this demo pixel
I typically name this the website though
if it's up to you that's optional
we're going to hit continue
okay and we are going to hit setup pixel
now
and we are going to use one of the
partner integrations which are Shopify
and this gets kind of interesting so we
head in here to uh
partner integration we go down to
Shopify
and leave this turned on the automatic
advanced matching and we hit continue
and as we scroll here let's hide this um
we hit continue so this is still walking
you through the old way to add your
pixel this hasn't been updated yet so
as you see right here it's saying this
is where you copy your Facebook pixel id
and place it right there
before September 2020 that was how you
did it but now they've changed it I'm
going to show you exactly what they've
done
and how we can connect our own Facebook
pixel so as here this is what it was
asking for before
now when we go over to Shopify and we go
to online store
and go to preferences
and scroll down to the Facebook pixel
now instead of just copying your pixel
id it says set up Facebook
so we're gonna click on this button and
it's actually gonna have you connect
straight to your Facebook
the account you're gonna have to log into
Facebook and things like that so we're
going to go through all that
okay
this is just saying what it's going to
be able to do so then add sales channel
you can go through all the details of
this if you wanted to know those it's
going to add this little facebook sale
channel on there for you if you don't
already have that if you've already had
that then you don't have to worry about
it
and now it's going to ask to connect the
account so I'm going to hit connect
i need to put in my Facebook password if
i can remember
it
boom
okay and then we're gonna hit okay
all right now it is connecting to our
Facebook account and then it's gonna pop
down all of these different
um stores that you can connect to you
wanna go to the one that
applies to you so for here we're going
to go to coco marketing we're going to
hit connect
and then select the page same thing zoco
marketing
okay next it's going to ask for the ad
account so get the ad account that is
connected with your business
if you haven't accepted these terms and
conditions you'll have to go through and
accept those so I'm just going to view
and accept
on this real quick so accept that
take a second now I've accepted those
terms and conditions go back to Shopify
do the same thing here
and accept
chances are if you've been running ads
in your ad account then this has already
been accepted but this like I said this
is a brand new for like a demo purpose
so I have to go to accept those
we're going to hit done
um I don't have an ad of uh it's gonna
have me put a
payment info in there real quick all
right let me pause and do that real
quick
all right we're back put the payment
info in so we can continue now
um next thing is this data sharing so i
know this is bringing up a lot of
questions for people
um this standard uh data sharing you can
have on the
the default is this enhanced this is
what Shopify has been doing before
um and as you can guess it's more data
tracking
then the standard and then now they have
this maximum
uh data tracking which you can go
through and do
I'm gonna show you what that looks like
on the side of Facebook once we get
through here
um for this situation I'm gonna keep it
in max and you're gonna wanna make sure
that your privacy
the policy reflects this so you can go
through and click and go through the
details on that
um if you're not sure then maybe go with
the enhanced um on the privacy policy
but for more data and more tracking and
um using the conversion app you're going
to
want to go with this maximize uh the
maximized tracking whatever they call it
so I'm going to go there and I'm going
to show you what that looks like on the
back end of Facebook once we're done
with this part and then we're going to
hit um confirm
let this load for a second
you need to select your target country
I'm the united states so that's where
I'm going to go
and then finally accept the terms and
conditions
and finish that up so a lot more setup
on the Shopify side of things but we are
done with that now before when
you just had to basically copy and paste
your pixel in there um
but now the pixel is now on our Facebook
uh on our website and now we're going to
finish up this setup inside of Facebook
so we're going to go back over here to
i have so many tabs open for this
okay here we are so as you remember it's
going through these um steps and
as you recall they were wrong oh this is
like hiding it
there we go um so we're going to skip
through this continue
and now we are going to verify that uh
the pixel's on our site so we're gonna
know it
okay so sometimes this takes a minute to
fire but if we actually go
it's saying that it's not active right
now but if we go over to our website
and look at the pixel helper we can see
here is our ads pixel for
uh Shopify Facebook ad um so that is
currently firing with the page view
and if we go back over to Facebook um
and look inside here we are getting page
views currently so we have four just in
For the last seven minutes I was trying to
test that out
so that will eventually go over and
start reading
that must be some sort of thing on
facebook's end while they're trying to
figure out this new pixel setup
but we are getting those events set sent
into
um facebook now i did want to go through
and cover um
the advanced matching that if you recall
that was this setting right here where
we did enhance the standard maximum
if you are doing the maximum in order to
uh collect that data
or to utilize that setting you're going
to want to come over here to your
Facebook
ad pixel you're going to come to
settings
you're going to scroll down here to you
want to make sure advanced matching is
on
you want to show more options and then
you can go through and check
all of these that you want to so um you
want to make sure your privacy policy
reflects these but you can
uh track all of this data inside here so
you can go through and check all of
these
if you'd like and that's how you kind of
utilize the maximum
conversion tracking API inside of
facebook um and that is
how to set up the Shopify and one last
thing that i forgot to mention while i'm
in here inside is
inside of uh Shopify if you did want to
come to see which pixel
is um tracking the behavior right here
as you can see this shows the pixel that
it's showing uh going to
you're going to come here to facebook
and you can look at all the settings you
can look at the ad account
the page that's every everything
that's connected
and we're going to scroll to settings
right here
up in the top, it's kind of hidden so i
want to make sure i showed people that
so
settings and then here you can look at
what accounts are set up where
your business manager Facebook page and
then your data sharing settings
um and you can change those uh and you
can even disconnect
if you wanted to put another pixel
inside of there so
that is how you go through and check
that or
change those settings later on down the
road
um and that is how to set up the Shopify
pixel inside of or the fixed facebook
pixel inside of Shopify
in late 2020 and 2021 and probably for
the very foreseeable future
uh don't forget to like and subscribe if
you made it this far if the video was
probably helpful for you i really
appreciate it
and we'll see you guys next time
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