what's going on guys thank you for
watching a new video my name is Thomas
and today I'm sitting in my office
because we are going to talk about
business this is without a doubt the
the most valuable video that I've made so
far
at least about business and that's
because
we are going to look at something that
is new that is
very valuable for people who sell stuff
online
whether you're dropshipping or you have
a brand or you're doing print on demand
this is a blue ocean and as you can tell
by the title probably
I'm talking about Pinterest ads now
before I get into all the spicy stuff i
first wanted to announce
that I'm doing a giveaway somewhere in
this video and I'm giving away
something even more valuable than this
video so if you want to win definitely
hang around and without further ado
let's get into the video
alright in this video I want to show you
guys some results
how I got here and some valuable tips if
Do you want to start
advertising on Pinterest yourself now
before
I'm showing you guys some results first
let me give you guys a little background
story on
how I got here and how I got into
Pinterest
so I started with e-commerce about three
years ago
and I first started a different company
which
flopped and I got into selling stuff
online
dropshipping we are running brands we
are running
printer demand stores and this all
works great for Pinterest but
we started about three years ago and
back at the time, I started with Facebook
ads
which is a great platform I highly
recommend this
but as you guys know there are
more and more problems on Facebook and
within Facebook
that is making it really hard for us as
advertisers
to um make a stable income
from Facebook alone and
back at the time, it was very easy very
profitable but as time went on
I started seeing more problems on Facebook
got more expensive
more competitive more strict which
led to accounts being blocked and
especially at the end of 2020
as you guys have seen accounts are being
blocked
everywhere some with good reasons some
for no reason anyways it's really hard
to
get a stable income stream from just
Facebook and luckily this was something
I realized uh well before
Facebook got really strict and starting
2020 I think
I really set the goal for myself to look
for multiple income streams because i
really had the realization
that I was depending on Facebook and if
facebook disappeared
then my income would disappear so we
started looking for different income
streams
google ads which also worked great and
also
we found out about Pinterest ads now
Pinterest
back at the time was something new for
me I never really
actively used Pinterest as a user so
I really had this idea about Pinterest
that it's only for
older women who are looking for interior
design
inspiration and recipes um
but as I found out about this I found
out that people are
successfully using this I started doing
some research and I actually found out
that
Pinterest is the third biggest platform
in the world
after Facebook and Instagram that was
already very interesting to me because i
never really was aware of this
and I found out it has over more than
400 million users
it's bigger than Snapchat and then i
find out that their
advertising services actually haven't
been around for that long
and then I really started thinking well
if there are so many users
and uh so little advertisers then
it must be really cheap and it must be
there must be a way to be very
profitable which
turned out to be true so I did some more
research
and then I came across this interesting
statistic
this is a study from 2019 which shows
that almost half of the people that get
onto Pinterest are actually there
to buy things and this is a lot more
then the other platforms as you can see
and
again I was never really aware of this
so now it became even more interesting
because there's a
there's this big platform the third
the biggest platform in the world that is
just
recently offering their advertising
services and almost half of the people
that get on there
are there to buy products now this is
obviously a
the formula for success so I got into it i
started trying it and um
it didn't work out I started talking to
people who are also doing it
and many of them told me that it didn't
work
and maybe because it's not advanced
enough
maybe because they don't have as much
data as Facebook has
now I knew there was a way because there
were other advertisers on the platform
which were getting most of their revenue
from Pinterest
so and they were doing really well so i
knew that there must be a way to be
profitable on Pinterest
and as time went on I kept trying things
and I really did it the old school way
just by trial and error
I bought some courses from other people
some things worked some things didn't
work and
eventually, I really developed my own
strategy which i
[Music]
used many times on different stores
which I'm going to
also, show you guys and this strategy
eventually led to us doing
well over 1 million in sales in q4
last year so that's how I got into
Pinterest ads it's definitely one of the
best decisions I've ever made
also not quitting when people were
telling me that it didn't work
and just making sure that it worked for
me
developing my own strategy and yeah
that's what brought us not only
an insane amount of sales from a new
platform but also just
more peace and less stress about
Facebook and
our revenue disappearing overnight so
um I hope you guys also see that this is
a great opportunity for you
and now let's get into my laptop to show
you guys some results
we are in my Pinterest account right now
and I'm going to show you guys a couple
different printers accounts
now the account that we're in right now
already has done over
1 million us dollars
in q4 2020 as you can see here
we did 217 kin
ad spend in euros and we made 843k
in revenue and this has a total
row s of 3.8 which is already very good
on Facebook, we were barely ever getting
such high role as on such big numbers
and um we already we also have seen that
our profit margin in our business went
up
by a lot and as you can see the CPC here
is only 18 cents
so that just shows that
advertising on Pinterest is just really
cheap and therefore
also has a lot of opportunities now i
also want to show you guys
some other accounts and we're in another
the account here right now which
didn't do as much as the other account
we have a couple more of these accounts
which have done
around 50 to 200 k
in revenue the account that I just
showed is the biggest one but
here as you can see as well this has
done over 100k
in us, dollars and this has a total row s
of
4.8 and now let me show you guys another
account which
has even had an even better os of
over six and we made
over 70 k us dollars
on this account as well so
this just shows that Pinterest is really
cheap to advertise on
and also profit margins are a lot higher
for us
on Pinterest than on any other platform
and now that you've seen some
results of mine let me give you guys
some tips on how you can get started as
well
and some tips on how you can become just
as profitable as I am
as I promised at the beginning of this
video I would do a giveaway
and what I'm going to give away is
something very valuable
and first, I need to explain something
because
a couple weeks ago I launched a course
on Pinterest ads
but this course is in dutch so I'm from
the Netherlands myself
and I made Pinterest mastery a course on
Pinterest ads
and this is a dutch course as of right
now because we are already working on an
international course an English course
which we're going to bring out probably
in a couple weeks
and in this giveaway, I want to give away
access
to two people so they can have a lifetime
access
on this new course on Pinterest ads and
it's not only
about Pinterest ads, it's also there's an
another course
Pinterest organic where I teach you guys
how to grow organically
in Pinterest also there's a mindset
course and
some other variable things there will be
group coachings every week there will be
a community
and also the dutch community we are
going to
bring the dutch and the international
community together because we already
have some great results from our
students
I'm going to show some results on the
screen right now
as you can see um people are already
getting great results with my method
with my strategy
and I want to uh bring these
uh bring the dutch people to the
the international course as well so
we can all help each other grow and we
can get one big community that is
doing Pinterest ads and helping each
other so what you need to do to win
access to Pinterest mastery is you
simply need to subscribe here
leave a comment on this video and also
go to my Instagram
at Thomas Mulder without an e and just
follow me there and when you've done all
this
leave a comment on this video that you
want to participate
and then when we launch the course i
will reveal the winners and
I give away two times a lifetime access
to two people alright now that you know
a little bit of my background story and
how I ended up
doing Pinterest ads I also want to give
you guys
some tips so you can get started
yourself
and the first tip that I want to give to
you guys are
the offer because I know that many
people
think that you need to sell a specific
type of products
or specific products on Pinterest and
other things don't sell there
now that's what I initially thought as
well but
as it turned out and I can say this
with our experience is that we have seen
many
good selling products winning products
that is completely different in
completely different niches
and it doesn't have to be a product that
people are interested in now this sounds
weird but what I mean with this is
someone can
get on Pinterest because they want to
look for
inspiration on their interior but they
see a completely different product
some type of gadget and they can still
be interested in that product they can
still
think when seeing this ad hey I want
this and
that's something that you could focus on
on creating impulse purchases
or you can offer products that are
people are actively searching for
but both work so you're not limited to a
specific niche
or a specific product you can actually
test
all different kinds of products if you're
drop shipping or if you have a brand
then there is just a very high chance
that your product will sell on Pinterest
simply because there are just
many people on there and it's not only
women that are on there
because the number of men on Pinterest
are also
growing and growing just Pinterest as a
whole is growing
but also the percentage of females to
males
is closing and is getting more to that
60
40 range and maybe eventually it will be
50 50
who knows but um we also
sold products that are for men only on
Pinterest
more than just one product and we have
proof
that it sells so don't be afraid that
your product or your service doesn't
sell on Pinterest because there are just
so many people on there
that there's just a big chance that
there will be interested people
in your product
now you do need to create a good offer
we want to create something that is
irresistible
and people want to buy immediately when
they see your ad
because this just makes things a lot
easier when you're profitable
from your first campaign and then your
retargeting campaigns can be even more
profitable
but if you are profitable in the front
in the first campaign in the cold
the campaign it's really
easy to scale that and if you create a
irresistible offer something
people need to buy immediately when they
see it then
your campaign is profitable from the
start which is
obviously very helpful from people that
are just starting out
and also it's very easy to skill because
you immediately see
when you are uh not profitable anymore
so that's why we want to create an
irresistible offer and
you can do this by selling a free
product
next to it or give a big discount or
create an only available discount
today something like that
just something so that the customer when
they see it
they have the feeling of urgency and
scarcity and
they need to buy this right now before
it's too late
the second tip that I want to give to
you guys are to not quit when you don't
see any results yet
because I see this in my course as well
from the start it's
um pretty hard to be profitable
immediately
Pinterest needs some time to optimize
things to find your perfect audience
and it doesn't matter if you're dropping
shipping or you have a brand it just
takes some time
for Pinterest to find out who is
interested in your products in your type
of products as well
before you start seeing great results
and when you are
selling more and more through Pinterest
then it's easier when you launch a new
campaign or you launch a new product
for Pinterest to find the good audience
to show your ads to and with Pinterest
especially in the beginning, you want to
keep things running for
a little bit longer just to give
Pinterest a bit more time and also
I suggest using a lower budget so you
give interest a bigger window to spend
your budget and they have more time to
optimize
your campaign is another tip I want to give
to you guys also has a lot to do with
the thing I just said and that is that
don't expect
Pinterest to be the same as Facebook or
google
Facebook is a social media platform
and Google is more of a
search platform and Pinterest is sort of
a combination of both
but it doesn't work the same as Facebook
or google
if you're currently selling something on
Facebook and it's
really profitable on there or you're
selling something on google and it's
really profitable there
and you start testing it on Pinterest it
doesn't mean that product or that
campaign or ad
has to work on there as well and this is
another thing I see with people is that
they test their good selling products or
best selling products on Pinterest and
it doesn't work there
so they get the idea that Pinterest on
itself doesn't work
but it just means that you need to
change some things
and adapt it so that it works for
Pinterest
tip number four and the final tip I have
for you guys
is to not wait too long before you get
into Pinterest
because more and more people are
starting to see good results
and more and more people will get into
this is because of it
and eventually, interest will get more
strict will get more expensive
will become more competitive so you want
to make sure you start
as soon as possible before everybody
is diving into this and Pinterest is
getting flooded with advertisers
which of course will happen eventually
but as of right now as I said Pinterest
is still very cheap
very profitable um not much competition
yet
so you want to um yeah basically grab
this opportunity
and make sure you start selling on there
as well
all right this was the video guys don't
forget to take part in the giveaway i
am 100 sure if that if you're going to
win
you will get a lot of value for free and
it really can
change a lot in your business follow me
on Instagram at
Thomas milder without an e
I'll link it down below everything and
also
if you like this video please leave a
like and subscribe to my channel that
would mean a lot for me
um if you guys have any ideas
on um topics for videos I can make or
maybe you want to know more about
advertising on Pinterest
please let me know in the comments as
well and for now
have a nice day
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