hello everybody Corbin here from coco
marketing in today's video we're going
to be talking about everything
about the google ads certification so if
you're thinking about getting the google
ad certification or if
Do you have questions about the google ad
certification you are in the right place
or if you're wondering if the
certification is worth it
we're going to be going through all
those things so I'm going to start off
by answering common questions
about the Google ad certification then
I'm going to walk you through um
how to navigate um this site
skillshop.exe
lms.com this is where you take the
actual certification and then finally
i'm going to wrap it up by talking about
uh my opinion on if the certification is
worth it
and um we'll go from there but first i
do want to remind you if this is your
first time uh on the channel, please
don't forget to subscribe
and to like the video if you find value
today I really do appreciate it a ton
and lets without further ado let's jump
right in so
the first question um that is on a lot
of people's minds is
one is the google ad certification
actually really free
and the answer to that question is yes
it's 100 free
all the training materials free the
the actual certification itself is free
um so you don't have to worry about
paying a dime the next question that a
a lot of people ask is how do I take
the google ad certification uh well you
take the certification by coming to this
the site right here which is
skillshopsmlms.com
or if you just google ads
certificate google ad certification
it'll pop up or
down below I'll make sure to link it um
so that you can see the screen that I'm
seeing right now so you can follow
right along as well inside of here so
that is how you actually go about taking
the certification um the next question
is
uh that a lot of people ask is how long
does it actually take to get certified
now this is going to depend on your
skillset if you are a brand new
beginner
of course, it will take longer if you are
exposed to um
to google ads and you have a good
understanding of it you can just jump
straight to the
exams and it will be a little bit faster
for you but to give you a better idea
inside of here, there are six different
um google ads certifications
and if we click inside of here it
actually gives you a timeline on how
long each one takes if you're an
absolute beginner so
you'll notice here there are six
different ones this one takes 2.6 this
one takes 3.7
this one takes 4.7 this one takes four
this one takes
three and this one takes 2.8 so like i
said if you're an absolute beginner
that's how long you can expect to uh how
long
you can expect it to take to get the
certifications now another question is
do I need to get
all six certifications to become quote
unquote google ad certificate certified
and the answer is yes and no so each one
of these is an individual certification
so if you take this one for instance you
will be certified in google display ads
but if you want to be fully certified
in google ads, you'll want to take all
six um so
uh it's just kind of depends on your
aspirations and where you wanna be or
what uh
areas of google ads you want to learn
about and don't worry I'll walk you
through the difference between all these
and what they kind of mean as well
and um the last thing that a lot of
people ask is how long does the
certification lasts for
and it is 12 months so every 12 months
you will need to renew your
certification
to show that you are google ads
certified so
those are some of the common questions
that
people have about the google ad
certification now the next thing that i
want to go through
and talk about is how to actually
navigate these certifications how to get
the most value
out of this training platform that
Google has created and kind of
walk you through
um some of the things that might
trip people up or
or kind of explain how it's set up here
so here we are inside of the actual
certification
exam uh area and you'll notice that
there as I mentioned there are six
different ones
and these are of course different um the
The first one is the display certification
for those who aren't familiar with what
display ads are those are run inside of
Google and
um most of you have seen these um once i
show you like oh yeah that's uh that's
definitely just play out so
if you come over here on this right hand
the corner you'll see that there is this
banner ad on the right-hand side
and as you scroll down even further
there is one in the middle here
that certification will teach you how to
set up ads like these um teach you the
fundamentals on how to actually run
banner ads
and uh find success with those now the
next one
is the google ads search and what search
ads are is probably the most common
form of google ads and what people most
people think about and that's when i
type in things like dentists near me and
you see an ad showing up right now
that's an advertiser bidding on this
keyword
and wrote these ads essentially inside
of there that that certification will
teach you how to run
those types of ads the third one is for
google ads measurement certification
this actually teaches you some of the
KPIs
and walks you through how to diagnose
and assess differently
programs or different campaigns to make
sure they're successful so kind of a
general overview
of measurements uh for google ads the
the fourth one is for video ads
these are for those of you who don't
know Google owns youtube
and a big part of google ads is actually
running those video ads inside of
inside of google ads so you can run
youtube ads from google ads in fact it's
the way to do it
so this will teach you if you're
interested in running youtube ads this
will teach you the fundamentals of
um youtube video ads and get certified
there
the last one or the last two we is we
have shopping ads
shopping ads are a little bit different
than search ads, because they're more
Their image-based and
they do still show up forum when people
Search keywords for instance I'm showing
men
boots here you'll notice right here
there are search ads running for this
search term but then there's also
shopping ads which are very appealing
for people obviously images
really pop out and so this will teach
you how to set up search
shopping ads which is typically for
people who have physical goods or
e-commerce companies
and then the last one is
app uh apps so if you have an app and
you want to promote that inside of other
apps or other placements inside of
google
that is the final certification in there
um and as far as the setup for these
they're all
essentially set up the same way as i
mentioned uh if you are more familiar
with these categories, you can do it a
a lot faster and it breaks you down
uh exactly how long each thing takes so
there's an optional
um knowledge check certification that
where you can start there and see how
much you actually know inside of the
platform
but as you can see this is telling us
that if you're an absolute beginner this
is going to take 2.6 hours
but if you wanted to go right to the
certification it will take you about
an hour and 30 minutes essentially so um
if you
are really confident in the your
knowledge there you can go right to the
the
certification as you see these are
optional but I do recommend it if you're
an absolute beginner go through these um
training modules right here so that you
can get a foundation so you can actually
pass the assessment
and not have to go through and take it
for nothing, you do need to get an
80 I believe at 80 or above in order
to pass the assessment so keep that in
mind if you don't then you'll fail and
you'll need to retake it
um again essentially so um oh and you
can take it as many times as you want i
believe there's a 24-hour waiting period
between each
test so keep that in mind as well but
that is kind of
the general setup of the ads
certification
I'm gonna click back in here and it
follows the same format for all six of
these so
essentially if you just wanted to get
certified and that was your only goal
you'll want to go through these
and fill out and essentially go and uh
complete all these tasks
now after you've gone through and done
that there are other tools inside of
this
skill shop which can be helpful um and
one of them is to apply your knowledge with
google ads
so if we click inside of here um it
actually walks you through some modules
on
how to actually get some uh little bit
of hands-on knowledge
I'll say um they're it's it's
better than nothing um it's not the
greatest experience but
uh you can come through and go through
these uh modules and learn how to
actually, create
a google search campaign learn how to
create an optimized google display
campaign so
the certifications are more for like
the foundation and the knowledge and
just the fundamentals and then this will
actually, walk you through practice
practice
examples and actually get your hands a
little bit dirty
um creating the campaign so I do
recommend if you are gonna take the time
to
get certified would be very helpful
to um
it would be very complimentary to go
through and do this as well even though
you don't get a quote-unquote
certification uh
it will actually help you a lot more in
the long run and then build upon your
ads expertise another learning module
that you could do after
applying to the google ads and you'll
see here that uh
this essentially is all of these broken
out so um google ad search if i click
inside of here
it just takes you to the google ads
search certification so
um more things that you can learn about
google ad search if you wanted to
be more I guess advanced inside of there
so um
but for the most part, i do recommend
just sticking for uh for
in these top three categories so that is
uh
common questions about the google ad
certification and
um hopefully walk you through basically
kind of what to look for when you're
inside of here
now for the last question which is my
opinion on if the
google ad certification is worth it um
in
in short, is yes I do think it is
worth to go
go through and get the ad certification
um one if you are looking to get a job
at an agency or other places, it shows
the employer that you're taking the
initiative to go through and learn
google ads so um it is something you can
put on your resume essentially
um now that and it does give you a solid
the foundation of google ads
now that being said just because you go
out and get google ad certified does it
mean that you
know everything about google ads or that
you um are the best digital marketer in
the world
and no to be honest it teaches you
the practical things to do
but or it teaches you the fundamental
and the
uh the book things to do so to speak but
actually getting hands-on knowledge
is where you will really learn how to
hone in your craft
so I do recommend if you're going to go
through and get certified go and create
a demo account inside of google ads
start trying to find products to sell or
services to advertise for
that's when you will really start
becoming a google ads
expert the certification is a great step
in that direction
but it's not um the end goal
essentially once you have a
certification you want to go through and
get as much hands-on
knowledge as you can um I've been doing
this for six years now and I learn
new things every day inside of google
ads as I'm getting my hands dirty and
going through accounts and different
things so
um yes it is worth it but no it will not
teach you everything that you need to
know
but it is a good step and hopefully
that's a short and sweet uh kind of
is a long answer to the question on is
the google ad certification is worth it
um and hopefully you found this video
helpful today if you do want more um
tutorials on google ads I do have
obviously my youtube channel has a lot of
tutorials on google ads specific
questions and different things so don't
forget to subscribe
if you want to continue to learn about
google ads and we will see you in the
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