- [Instructor] In this video, you're going to learn exactly
how to set up your first Google ad step by step.
So let's dive right in
and create our first Google ads campaign.
First, we're going to click on Switch to Expert Mode
so that we get full control over our new campaign.
Then Google wants to give us some guidance
by asking for our campaign goal.
However, we're going to click on,
Create a campaign without a goal's guidance.
By choosing this option,
we keep full control over our campaign.
Then we have to select a campaign type.
In this video, we're going to create
a Search campaign using simple text ads.
Those are the kind of ads you see
when you search for something on Google.
Later in the video, we'll define exactly
what search keywords we want our ads to show up for.
Now we can determine what should happen
when somebody clicks on our ad.
As an example for this video, we're going to create ads
for an online store selling standing desks.
So we wanna get new visitors to our website.
So we're gonna type in the URL of our online store.
Then let's click CONTINUE.
Now we have to define our general campaign settings
that will apply to all of the ads
inside of our new campaign.
So let's give our campaign a name that reflects exactly
what we are advertising.
Then on the next step, we wanna make sure
to deselect Display Networks.
This is really important so you don't waste money
on useless clicks.
You can leave it to Search Network-enabled if you want to,
but I like to turn it off in the beginning
so my ads only show up on the standard Google search engine.
Then we're going to click on Show more settings.
Here you can define a start and end date for your campaign.
So if you don't plan
on regularly checking your Google ads account,
I recommend setting an end date
so Google doesn't keep charging your credit card
if you forget to turn off your ads.
If you only want your ads to show up
at a specific time during the day,
you can define your ad schedule here.
Now let's move on to targeting and audiences.
You wanna make sure that your ads will only be seen
by people who are your ideal customers.
So let's click on Advanced search
to find the locations that we wanna target.
You can go really broad here or really narrow,
depending on your target audience.
Let's say we ship our products only to the US,
so we're just gonna the select United States
and then click SAVE.
Then we're gonna click on Location options
and change the target from presence or interest to presence.
This will make sure that our ads
will only be shown to people
who are actually physically located in the United States.
For languages, we're just gonna select
a language of our customers,
which in our example is English.
We're going to skip the audience tab
because we don't have any audiences yet
that we can remarket to.
So let's move on to budget and bidding.
First, we have to decide on the currency that we wanna use
to pay for our advertising costs.
Then we have to decide on our average daily budget.
So let's put our daily budgets to $10.
This will tell Google that they're not allowed
to spend more than $300 per month on this campaign.
30 days in a month times $10 average daily budget.
Google will then try to figure out the best times
to show our ads.
So sometimes it might spend more than $10 in one day,
and sometimes it will be less than $10.
But with the average daily budget at $10,
we will make sure to not spend more than $300 in one month.
Of course, later on,
we can always come back to this campaign
and change all the settings.
Now let's look at bidding.
Those settings will define how much you're willing to pay
for one click on your ad,
and also your bidding strategy.
If you wanna know exactly
how the Google ads bidding system works,
I highly recommend watching my detailed Google ads tutorial,
where I go a lot more in-depth.
I leave a link to that video down below
in the video description.
To start off this campaign,
we're gonna leave the focus on clicks,
and set our maximum cost per click bid limits to $1.
I also recommend setting up conversion tracking
using Google Analytics,
so later you can change your bidding strategy
to maximize your conversions.
I leave a tutorial in the video description
that'll show you exactly
how to set up conversion tracking using Google Analytics.
Then let's move on to ad extensions.
Ad extensions are very useful
because they make your ad larger in size
so it takes up more space in the Google search results.
This usually results in a higher click-through rate,
which also increases the quality score of your ad.
Having a high-quality score
lowers the price that you have to pay for each click.
So we definitely wanna use Ad extensions.
For this campaign, we're going to add
four site link extensions that lead to different pages
on our online store.
We're also gonna add some collard extensions.
Google will not always show all of your extensions,
but you still should add them because if they are shown,
it will increase your click-through rate
because it takes up more real estate on Google.
So let's now click on SAVE AND CONTINUE
and move on to the next step.
Now we are at the ad group level
where we can define the search terms also called keywords
that we want our ads to show up for.
I recommend dedicating one ad group to one keyword group
so that we can make our ads
as relevant as possible for our keywords.
This strategy will make sure
that we get the highest quality score possible
so we get the best place on Google
and pay as little as possible for our clicks.
So for example, in the first ad group,
we're going to target the keyword standing desk.
So that's what we're gonna call our ad group.
And then we're going to define our keyword match types.
The keyword match types define
what combination of our keyword group standing desk
will trigger our ad.
First, we're going to use the exact match
by putting brackets around our keyword
so that whenever somebody exactly types in a standing desk,
our ad can show up.
Then we're also gonna use the phrase match
by putting quotation marks around our keyword.
That way, whenever somebody types in a phrase
including our keyword standing desk,
our ad can also show up.
And then we're also gonna use
the so-called modified broad match
so that our ad will also show up
when people use the word standing and the word desk
in the phrase that the type in the search bar.
If you wanna learn more about keyword match types,
then check out my complete Google ads tutorial,
you'll find the link in the video description below.
Now we are done setting up our first ad group.
So we can also start another ad group
for a different keyword.
Let's now go for the keyword height adjustable desk.
And we're gonna use the same match types as before,
but now apply to the keyword height adjustable desk.
You can continue this process until you've created ad groups
for all the main keywords that you'd like to target.
However, later on, you can always come back
and add more ad groups and keywords.
Once finished, we're going to click on SAVE AND CONTINUE.
So now we are at the ad level offer campaign,
so this is where we create the actual ads for our ad groups.
The ads that we're gonna create here
are exactly what people will see
when they type in our targeted keywords
that we have just defined.
So let's create our first ad for the keyword
and ad group standing desk.
We're going to add three headlines to our ad,
and we're gonna make sure
to include our keyword standing desk
to make sure our ad is as relevant as possible
to our target search term.
The display path is what's shown to people
when they see the ad,
but it's not where people will go
when they actually click on the ad.
So we can also use this path
to make our ad more relevant to our keyword.
So we're just gonna type in a standing desk.
Then for the ad description,
we're also gonna use our keyword once or twice,
and we make sure to use up as many characters as we can.
That's because we want our ads to take up
as much real estate as possible
to boost our click-through rate.
On the right side of the screen, you can also see a preview
of what your ad currently looks like
on mobile and on desktop.
You can now create more ads for the same keyword
by clicking on DONE AND CREATE NEXT AD.
I recommend creating three different ads per ad group
to find the ad that works the best
for your specific keyword.
Then you can move on to the next ad group,
which in our example campaign here,
would be to create three different ads
for the keyword height adjustable desk.
Once we're done creating all the ads for your ad groups,
Click SAVE AND CONTINUE.
Google will now review your ads and activate them
if everything is set up correctly.
If you wanna see a more in-depth video on Google ads,
then make sure to watch my complete Google ads tutorial
that you see on the screen now.
Also, if you found this video helpful,
I really appreciate it.
If you'd clicked that thumbs up button below the video,
that would really help me out a lot.
Don't forget to subscribe to the channel
and I look forward to seeing you in the next
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