How to Install Facebook Pixel on Shopify FAST in 2021

 In 2020 Shopify changed how Facebook pixels are installed

on merchants' websites.

This helped allow for greater integration between Facebook and Shopify.

In today's video.

I'm going to show you how to add your Facebook pixel to your

Shopify store quickly, easily.

A Facebook pixel is a snippet of code that you place on your website, helping

your business collect valuable data that you can use to optimize ads, track

conversions, build curated audiences, and remarket to people who have seen your

ads or interacted with your website.

For new entrepreneurs, installing a Facebook pixel can sometimes

feel like a complex task.

So in today's video, I'm going to show you how to have your Facebook pixel

up and running in under 10 minutes.

So, if you don't have a Facebook account, you're going to need

one to begin this process.

If you don't have one, just head over to facebook.com, click the

big green button that says create a new account and you know the drill.

Give them your information and click the green button that says sign up.

So once you're done setting up your account, you should have something

that looks kind of like this.

But we don't just need a personal page.

We actually need to have a business page.

So click the plus button in the top right-hand corner and

Click the button that says the page.

Now you're going to be creating a page for your business, inputting

all the information, the category, the description, and any other

information that's required.

Once you're finished that process, you should end up with a business

the page that looks something like this.

Now it's time to hop on and over to a business manager.

We're going to create a business account.

That's business.facebook.com.

Pretty simple.

Hit the big blue button in the right-hand corner.

Enter your name, enter your business name and enter your business email.

Then hit the blue button that says submit.

Now as of September 2020 Facebook business suite is slated to

replace the Facebook business manager.

But as you can see, you have access to all the same tools like

ad manager, audiences, billing, business settings, and event manager.

But if for some reason you wanted to switch back to the old business

manager, simply click the button that says give feedback and then click

switch back to business manager.

I don't foresee many people wanting to do that, but I want to let

you know that it is an option.

Let's set up your ad account.

Click on the button that says business settings, then click

on the appropriate business.

You'll be brought to a screen that looks just like this.

Scroll down and click add accounts, then click the blue button in the

middle of your screen that says add.

You'll be presented with three different options.

The first option is to claim an existing ad account.

The second is to request access to an ad account if you were an agency.

The one we're going to click creates a new ad account.

First, we need to name our ad accounts.

The next thing we're going to do is click our time zone.

Once we're done that we're going to click the currency that we use then

hit the blue button that says next.

Then Facebook's going to ask you what the ad account is going to be used for.

Click my business, then click create.

Now you'll be brought to a screen where you're asked to assign page roles.

To assign the appropriate permissions and then click the

blue button that says assign.

Once you're done that.

You'll be asked to add payment info.

You can also do this inside Shopify.

Now, if you're looking to get started, Shopify is offering a free 14-day trial.

Simply click the link above to take action to level up your e-commerce business.

All right, now it's time to head back over to our Shopify store.

First things first, you're going to need to head over to your Shopify account.

When you're in the back end, you're going to click preferences.

And when you scroll down, you'll see a section that says Facebook pixel.

Hit that blue button right there that says set up a pixel.

It's going to prompt you to add a Facebook channel.

Click the green button below.

Next,

the first thing you need to do is connect your Facebook account.

So when you click that a pop-up window will ask you to put in all of your

Facebook account information and then click the blue button that says continue.

Read the little note and click the blue button that says, okay.

The next thing is, you're going to need to connect your business manager account.

It's the business manager account that we set up earlier.

Next, connect the ad account that is associated with your store.

You'll need to read the data processing terms and then click accept.

For tutorial purposes, I'm going through this fast, but make sure that you

clearly read all the terms and conditions.

Then click the green button.

The next thing you want to do is update your payment details.

You have to make sure that there's a payment method associated with your

account so that you can actually run ads.

A pop-up window will appear and all you need to do is input all

your credit card information.

And on the following page, you'll input your tax information.

For your tax information

simply select the state or province in which you are governed and

click the blue button that says save.

Then click the blue button that says close.

Make sure everything looks good though.

The next thing you're going to want to do is to connect the Facebook page

that your store is associated with.

Input your Facebook target country.

You'll want to make sure that this matches up with where you're going

to be targeting your customers.

So I'm going to click the United States because there's a much larger target

the market for my niche than in Canada.

Lastly, you'll need to accept the terms and conditions.

Next, click finish setup.

Once you've added your Facebook channel to your store

click the top left-hand item that says settings.

Then click data sharing settings in the middle of your screen.

You're going to be presented with three different options.

Standard collects browsing behavior on your online store.

The next option is enhanced, which uses advanced matching this shares

more customer data with Facebook, allowing you to build bigger remarketing

audiences and track more conversions.

The final option is maximum, which uses conversions API, sharing the most amount

of data with Facebook, allowing you to improve the accuracy of the measurement

and optimization of your events.

Now, whatever you choose, you need to make sure that you update

your privacy policy accordingly.

After you've installed your Facebook pixel, you'll need to verify your domain.

Head over to your business settings.

Go down to brand safety and click domains.

Then click the blue button that says, add, and enter your domain

name into the domain name field.

After you click the blue button that says add domain,

once you've done that, the next thing I want to do is to refresh the page.

Then you should be looking at a screen that looks like this, and

now we need to verify the domain.

Following the instructions that Facebook automatically generates.

We need to copy this TXT record and then input it in our DNS

configuration in the back of Shopify.

So we'll head to the back end of our Shopify store.

Now, once we're in our Shopify store's back-end, we need to navigate to

the left panel where it says domain.

Now besides our primary domain, we need to click the button that says

manage in the top right-hand side.

We'll see a button that says DNS settings, click that and then click the 

a button that says add custom record and make sure it's a TXT record.

Then using the TXT record Facebook supplied us, we'll paste that

into our DNS records under the area that says text value.

Under the area where it says the name, just use the @ symbol, then click

the green button that says confirm.

Now that you've successfully added this TXT record, we could head

back over to Facebook and click that green button that says verify.

Now, sometimes it can take a few minutes for Facebook and your domain

servers to communicate, but if you've done this correctly, then you should

see this green checkmark appear.

Now, if you've set up your pixel and confirmed your domain, and you're seeing

these little yellow triangles beside your conversion events, it means you

need to set up your conversion events.

So I'm going to walk you through that right now.

First, navigate to the data sources section, then click add events, and then

click from the pixel in the dropdown.

We're going to be using what's called the events setup tool.

Simply enter your website URL, and then click the blue

button that says the open website.

Now with the event setup tool, we can either track a URL or a button, and I'm

going to show you use cases for both.

So we'll start with, add to cart.

So using the events set up tool, we'll click track a new button, and then

we'll click the add to cart button.

Now we're going to select the event.

We'll click add to cart.

And if we'd like, we can assign a value by simply checking off the

value field and selecting the price that we're listing the product for.

You'll also want to make sure that your currency is correct before hitting

the blue button that says confirm.

Since this is just for tutorial purposes I personally won't worry about it.

Now, I'm going to show you how to track a URL and we're going

to set it up for a purchase.

So we'll click the button that says track URL.

Then we'll select our conversion event, which is a purchase.

And then we'll enter a value and our currency.

Now for a purchase conversion event, you'll want to track

the order confirmation page.

That way you can be sure that your customer went through

the entire purchasing process.

So I hope it makes sense that there are some conversion events that

are better to track on a button.

And some conversion events are better to track with a URL.

Once your domains and properly verified you'll see a green little

button beside the domain name.

Now, once we've added in up to those eight events, we're going to head back

over to the events manager, and we're going to want to prioritize those events.

This will really put us in a good position for when iOS 14 rolls out.

You can see a button that says aggregated event management.

Click that, and then click your domain.

The one that you just verified, then you're to click manage events.

So this screen is going to pop up that's going to let you know

that any changes you make are going to take 72 hours to process.

So we're going to organize our events based on priority.

We're going to put the purchase at the top, then add to the cart, then we'll put add-in

payment info, initiate checkout, lead,

and then we're going to put view content at the bottom.

So you can see we've created a sort of funnel here with the purchase

being the highest priority and view content being the lowest priority.

Now, yours might look a little different depending on what events you are tracking.

Now, something I wanted to draw your attention here too is something

called value optimization.

This is when Facebook is going to use machine learning to bid

for the highest value customers.

This means customers who are going to bring in the most revenue.

Now, one thing you'll notice is that this is going to take up

multiple of your event slots.

So it's going to take up at least four of your eight events slots.

Now, once you're happy with the priorities you've set, you can hit

the blue button that says apply, and 72 hours later, you will be good to go.

So if you're already running ads during this period you'll want

to make sure they're paused.

Now I wanted to talk really quickly about Facebook conversion API,

which lets you share web event data directly with Facebook's server.

It lets you maintain data privacy while giving a more personalized ad experience.

It's a great addition to a Facebook pixel as the conversions API can help

you track those lower funnel events and make data sharing more reliable.

Your data tracking won't fall victim

to bad network connections, ad blockers, or long loading times with the conversions API.

And the reality is that these can be problems for cookie-like

tracking like a Facebook pixel.

Conversions API lets you track leads, affiliate payments, phone calls,

find locations, form submissions, email subscriptions, purchases,

and even subscription changes.

And all of this information can be incredibly valuable

to you as an advertiser.

The first part of setting up conversions API is as simple

as following the instructions that Facebook provides you with.

When you click the dropdown that says conversion API.

However, in the final step, you will either need a developer or

strong knowledge of code as it will require you to inject code into

your site to connect the servers.

Hopefully, this video has shown you simply and clearly how to install a

Facebook pixel on your Shopify site.

You should have your Facebook ads up and running in no time.

Speaking on Facebook ads, make sure to check out our video that

will take you through everything you need to know to be successful

in running Facebook ads.

We're going to talk about customer acquisition strategies, building

custom audiences, retargeting and loyalty campaigns, and how

to make thumb-stopping creative.

Make sure to subscribe to this channel so you don't miss out on

more videos to help you take your online business to the next level.

Thanks so much for watching.

I've been your host Tyler, and I'll see